There are a few ways to engage your customers and keep them coming back for more. Here are some of them: social media, product reviews, and using Shopify’s image editor. You can also offer free trials or consultations. Additionally, you can use your store’s unique story to entice your customers to buy from you again.
Social media
Social media is a powerful marketing tool that can help Shopify store owners connect with their customers and boost sales. Social media marketing effectively expands your customer base, builds trust and authority, and increases brand awareness.
The first step in social media marketing is to identify your target customers and design a marketing campaign that will resonate with them. You can do this by creating buyer personas. These fictional representations of your ideal customer will help you develop content and advertising campaigns that will engage your audience. Ensure that your content is quality, and consider paid advertising options.
Social media can also help store owners build trust by presenting authentic, user-generated content. 48% of consumers say that user-generated content helps them discover new products. And if a review accompanies a product, 41% are more likely to buy it. Besides displaying user-generated content on your storefront, social media can be incorporated into your marketing strategy using apps designed for Shopify stores.
Another way to connect with your customers on social media is through live streams. These videos, which are broadcasted live, are highly engaging and catch user attention. Live streams also give buyers the chance to ask questions and ask for more information about the products they are interested in. It is important to post live streams on social media platforms and engage with your audience regularly.
A Facebook page for your Shopify store is essential to any successful strategy. The social media platform is excellent for building a community and sharing creative content. Activating a Facebook or Instagram store page can save you money on retargeting and other ads.
Product reviews
Product reviews are easy to connect with your customers and increase sales. With the free app Product Reviews, store owners can add customer reviews to their store and customize how they appear. It also supports schema markup, meaning your reviews will appear in Google search results, boosting organic traffic.
A balanced mix of positive and negative reviews is crucial to building customer trust. It will signal the customer that the review is not fake or edited. Many shoppers will seek product reviews to make informed purchasing decisions. They will often treat a negative review as a window into a potential problem. Understanding the worst-case scenario will give shoppers peace of mind.
To create a system for product reviews, you can add a “write a review” button to the product page. After the customer purchases the product, an automated message will prompt them to leave a review. The message will also contain a link to the product page.
Besides providing a platform for product reviews, Shopify offers 24/7 support via email, phone, and live chat. It means you can find answers to any questions about the software or your store. Furthermore, the Shopify help center provides video tutorials and an ecommerce glossary.
Upselling products
Upselling products is a powerful sales tool that store owners can use to increase the revenue of their stores. Upselling is a way to offer complementary products to customers who have already purchased from your store. An upsell app can help store owners sell more products and increase revenue.
The BestUpSell app works seamlessly with Shopify and supports generic and product-based upsells. It also has native one-click promotions for Shopify stores. With this app, store owners can maximize profits while retaining existing customers. They can even segment their customer base based on their location.
One of the best ways to upsell is to offer a higher-end product. If a customer has purchased a product but is not entirely satisfied, it is best to offer a higher-priced version or a bundle. It will encourage customers to spend more.
Using Shopify’s Image Editor
One of the best ways to connect with your customers is by including various images. It helps make the shopping experience more enjoyable and easier for your customers to decide whether or not they want to purchase a product. For example, if you sell clothing, it is important to include several pictures of each item. These images are called feature images. They appear on your collection, cart, and checkout pages.
When uploading your images to Shopify, match their sizes and styles. When using a horizontal image, place the product in the center. Likewise, you should balance the size of the image with its quality and consult BookThatApp so that the page loads faster. It will ensure that your customers can find the products they are looking for and make a purchase.
After uploading your images to Shopify, optimize them for search engines. Use descriptive file names for your product images and add relevant keywords. With the right tools, you can customize your storefront with various themes. You can customize your fonts, colors, logo, and more.