SEO auditing is one of the most important things to include on a list of things that cannot be ignored. Why? The purpose of this review is to determine whether or not there is anything preventing your site from ranking high in the search results.
SEO audits, in a new york seo agency primelis examine your website to see if it is optimised for search engines. Make sure your existing keyword approach is effective by using this tool.
- Think of fresh topics to cover,
- Identify and fix any issues that might damage your search engine results.
- Observe how people engage with the website.
- You need to make sure that your site is credible before you begin.
If your site isn’t currently at the top of search engine results pages (SERPs), an SEO audit should uncover the underlying issues that are preventing it from reaching that position. Moreover, if done correctly, it may reveal a few fresh development avenues. However, if you’re merely launching your website, be sure to go through the website launch checklist first or simply hire an SEO agency.
If you’re a business owner or a digital marketer, this article will walk you through the process of doing a thorough SEO audit.
The first step is to check your current keyword rankings
Keep in mind that the first step in any SEO audit should always be to determine where your site currently ranks in search results.
Tracking your keyword rankings, monitoring your progress over time, and comparing your rankings to those of your competitors are all part of this step.
Your existing SEO approach may be evaluated more effectively if it is properly investigated. You’ll also be able to see how you stack up against the competition.
I recommend using Google Search Console (GSC) and Rank Tracker to monitor your current keyword rankings. Google Search Console is the quickest way to see how your site is performing in the search results. Perform a search in Performance > Search Results in GSC.
In spite of this, GSC does not have the ability to perform a comprehensive audit (for example, it does not allow you to evaluate your rivals’ search ranks). Then, let’s try Rank Tracker, which is a better option. A free trial version is available for you to use.
Create a website for your business by downloading the software and creating a project. Setup allows you to link your Google Analytics and Search Console accounts, input keywords for ranking checks, and select preferred search engines.
In the Target Keywords module, navigate to Rank Tracking > Ranking Progress once you’ve completed the steps above. Your ranking keywords and pages will be listed, along with the positions they hold in the SERPs.
The Difference measure may also be used to see if your rankings have gone up or down. With Progress Graph and Rank History features, it’s even handier to keep an eye on your progress.
Because the Rank Progress module does not keep track of your previous ranks, your rank progress will only be tracked from the date of your first audit forward. Finally, we need to examine your rivals’ rankings for the same keywords straight away. At the top of the dashboard, click Preferences and choose Competitors. Add your SEO rivals and click OK to proceed.
It’s possible that you haven’t produced enough material that is related to the keywords you intend to rank for. Because of this, you must produce more high-quality content for these keywords.
Auditing for low-hanging fruit is essential.
An audit for low-hanging fruit is impossible until you know what keywords your site is currently ranking for. Please be careful not to forget about the prior point.
For now, we need to find sites that haven’t been ranked high enough—#10 or below on SERPs—in order to improve our search engine optimization efforts further. These pages are referred to as “low-hanging fruit” by SEOs. To reach to the top 10, perform as expected, and bring in a lot of traffic, these pages just require a little help.
Low-hanging fruit is the part I enjoy the most because you only have to put in a small amount of work to get big rewards. Now, let’s learn how to accomplish it. Low-hanging fruit may be found in GSC. Select “Greater than” 10 as a positional filter in the Performance report’s Pages section.
Ascend the list of positions. Pages 10.1 and above will be included. From 10.1 to 20 are the ones you should be looking at.
Then, have a look at how these terms are viewed. This is your easy target if your impression count is high enough. Alternatively, you may use Rank Tracker to keep up with your enterprise seo agency primelis efforts. In Rank Tracking, add the following filters: More than 10 and less then 20. You’ll be able to view all the sites that require a little tweaking to go to the top of the search results.
Take a peek at how many people are searching for each term. Your specialty dictates how many searches a month you should target. For some niches, 100 searches per month is nothing; for others, it’s a lot.
My recommendation: When you find the pages that simply need a little push to reach to the first SERP, make sure you optimise them accordingly:
- Verify the titles and descriptions.
- Change the structure of your URLs
- Remove low-quality content
- Check for problems with the internal wiring of the computer system.
- Check to see if the headlines are relevant.
- Publish new material frequently.
- All of these jobs don’t cost a lot of money, but the rewards might be enormous.