SEO is a continuous process. Don’t consider putting your SEO strategy on pause for the time being. This is why.
It might be tempting to temporarily cease conducting SEO for a variety of reasons, including budget constraints, a negative SEO provider experience, or failure to achieve the anticipated outcomes.
Should you stop working on SEO when that occurs? And what would happen if you did?
The answer: SEO is a marathon, not a sprint
Running a marathon is similar to SEO. Because you become tired easily, your rivals will overtake you if you stop. The competition gets ahead of you and may be difficult to catch up to the longer your sabbatical lasts.
Of course, nobody is compelled to perform SEO. But before you decide to quit investing time and money in it, you must take into account what you are up against.
You are up against millions of rivals for each term, an average of 12 updates to Google Search each day, and neglected website upkeep that will result in a low-quality site and make it more difficult to rank.
Because of this, perseverance is the key to SEO success. Only if Google stops making changes and all of your competitors disappear will SEO cease to exist.
Three reasons to continue using SEO
Before you take a vacation from your SEO, think about these three things:
1. Search is changed on average 12 times each day.
Google often updates its search engine, which is no secret. Google conducted more than 600,000 trials in 2020 alone, “resulting in more than 4,500 enhancements to Search.” Folks, it works out to 12 modifications on average per day.
There are both small and significant modifications. Many go unnoticed, while others are announced. (You can view the number of Google updates SEOs are referring to here.)
The majority of firms do not have a core skill for monitoring and comprehending how these changes affect a website. You thus require SEO knowledge.
And for that reason, SEO service India invests numerous hours in researching and testing Google updates so that their clients or employers may profit from their expertise.
Your website won’t likely survive the Google storm for very long if you abruptly stop working on SEO.
2. You are up against millions of rivals, millions!
See how many results appear when you perform any search on Google. Any search might yield millions or billions of results. They are your internet rivals.
Your material must somehow appear on page one of those billions of results. Additionally, your material must be in the top five results on the page if you want even more hits.
Position one in search results consistently receives the most hits, according to data from three recent studies on click-through rate:
Analysis of click-through rates from three studies conducted by Sistrix, Backlinko, and Ignite Visibility
Additionally, in order to successfully compete, you must be knowledgeable with all of the search features that appear on page one, not just the ten blue links, and the many search verticals (such as Google Images, for instance).
Your opponent might invest money and efforts to gain an advantage every day you put your SEO on hold.
Your website maintenance is a full-time job
Although it is true that high-quality websites may accrue value over time in the form of links and visitors, SEO cannot be left to run itself.
Both the technology powering your website and the information on it require frequent maintenance. What kind of website you have and the sort of material it contains will determine how frequently you update it.
You should constantly evaluate and update anything that Google refers to as “your money or your life,” for instance.
In its Search Quality Rater Guidelines, Google said that “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading information is a reason for a low Page Quality rating.”
Last Thoughts
Businesses frequently want to stop using SEO because they aren’t getting the desired results. And that is typically brought on by other things like financial limitations, employing incorrect SEOs, or even having different expectations.
However, if you set aside 5 percent to 10 percent of your revenue and work with the ideal SEO service provider, you should be able to achieve your goals. And those outcomes often lead to more business revenue.
Stopping SEO is seldom a thought for any organisation when SEO is generating cash. You will frequently prevail in the marathon if you approach SEO as a crucial marketing activity for the duration of your company. You lose if you quit up.