Inbound Content Marketing

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Content Marketing

When you see inbound marketing, you’re probably thinking of engaging blog pieces and educational videos. Both tools may be fun and useful to a brand’s audience, but conversational AI and live chat are two potentially more successful methods to engage your audience. Businesses are using Chabot’s and live chat on their websites and social media platforms as part of their inbound content marketing initiatives. When a customer enters one of a company’s own channels, they’re usually welcomed with a chatbot or a live chat representative. However, it is generally the visitor’s decision to take the initial step and interact with a company’s conversational marketing solution.

Conversations:

You’ve come to the correct spot if you want to learn how conversations are influencing the future of inbound content marketing. These three reasons will provide you with a better understanding of how they may aid your company’s inbound content marketing efforts.

Customers May Contact Your Company Directly At Any Time:

When a company’s client base grows to a certain level, keeping track of each contact becomes difficult. Every prospect or client, understandably so, feels that their purchase or problem is the most essential. According to Drift’s State of Conversational Marketing research, consumer discontent with no access to assistance outside of office hours increased by 1.4x from 2019 to 2020. A chatbot or live chat solution can assist you in assisting clients regardless of when they contact your company. Rather than requiring individuals to phone or email your company during specific hours, give them the opportunity to connect with you anytime they want. This rapid communication option should assist your consumers to avoid lengthy lines and response delays.

Content Marketing:

Keep in mind that depending on how many support employees you have and how many people are asking for help, a live chat solution may still result in long lines. Consider using a chatbot to provide faster assistance for the most frequent questions your current and potential customers have. Bots can handle many inquiries at once thanks to automated routines.

 After business hours, a client or prospect will be able to communicate with your chatbot in a smooth manner. Create a chatbot script that sounds human and is consistent with your brand’s style and tone. Prospects are more likely to feel at ease communicating to a bot that utilizes genuine, conversational language rather than one that sounds robotic.

Once your audience sees how useful bots can be, they will appreciate them as well. Customers will be more inclined to trust your bot and your business if they see that it can answer many of their inquiries.

Customers Can Get Customized Content From Chatbots:

Chatbots may share material with site visitors depending on what they’ve said in the discussion, just like a real service professional can customize solutions for consumers. A bot may route someone seeking broad information about an industry trend or issue to a top-of-funnel blog article. A bot can also refer a user to the brand’s price website if they are seeking pricing information. The extent to which a chatbot can accomplish this depends on the sort of knowledge base to which the chatbot interface or software that runs the chatbot is connected.

Tailored Content:

These tailored content recommendations, on the other hand, aren’t only dependent on what clients want in the conversation. Artificial intelligence (AI) processing in bots may “remember” information from prior chats and utilize it to make suggestions in the future. Let’s say a customer had problems logging into their account dashboard the previous time they contacted us. When customers inquire how to do anything on the dashboard in their next conversation, the chatbot may throw in a link to a sign-in resource just to be safe.

Tailored Material:

Bots that supply users with tailored material on a regular basis will increase their loyalty. They’ll want to engage with your brand’s bot since it gives them useful information in a couple of seconds. Content isn’t limited to a single format. Many companies are aware of this and provide a variety of material, including blog articles, podcasts, and videos. Unfortunately, many of a company’s content resources might become buried deep inside a website, making it difficult for customers to locate. Distributing material via your bot might give it a new lease of life.

Conversations may be utilized to repurpose content that is used to provide a lot of traffic to your website. It’s an opportunity to assist promote interaction with older material without having to rewrite it entirely. If the material your bot provides them is relevant to their requirements, there’s a strong chance they’ll read the entire blog article, podcast episode, or video.

Conversations Have the Potential to Boost Your Sales Funnel:

One of the most difficult tasks for any company is to convert visitors into buyers. To do so, you’ll need to lead them through a sales funnel, with material prepared for each stage. You can quickly increase the pace of your sales funnel efforts by using a chatbot or live chat system. A chatbot or live chat representative may communicate with your user directly to determine where they are in the sales funnel. Some consumers may be just beginning their search, while others may want further information prior to making a purchase.

Chatbot:

Your chatbot or live chat solution may assist with lead nurturing regardless of where your user is in the sales funnel. They can ask particular inquiries, respond to a customer’s product query, and even send a lead through to a person who can provide more detailed assistance (if the lead agrees).

You may even use a chatbot to interact with customers on your Facebook company page. When someone enters your company’s Facebook page, they may be welcomed by a chatbot that may provide them with basic information. It’s also a good approach to send clients to your website so they can learn more about a product or topic if they’re interested.

Source: The SEO Expert