Motion graphics animation is a popular approach that allows designers to tell tales in a unique way. All the Disney and Pixar films and television series are excellent examples of motion graphics. Isn’t it pure magic?
So, if you want to learn about the wonderful world of motion graphics, the various approaches available, and a few basic ideas for creating motion graphics (yes, making the magic happen), please keep reading.
WHAT IS ANIMATION IN MOTION GRAPHICS:
So, before we get to the exciting part, let’s first comprehend the notion.
Motion graphics are a subset of animation. They are a style that incorporates movement into the arrangement. To put it another way, we’re talking about animated graphic design.
This powerful audiovisual tool brings ideas to life by making animated multimedia through graphic design. This method blends photography, artwork, typography, music, films, 3D, and more aesthetically appealing movement compositions.
WHAT IS THE PURPOSE OF MOTION GRAPHICS ANIMATION?
Since the advent of technology, motion graphics has entered its most critical period to date. This is why motion designers now have a lot more workspace.
Motion graphics bring the Internet, television, film, mobile applications, and video games to life. “Well, fortunately, with animation, imagination is your friend,” Steven Spielberg observed.
Motion graphics animation is a unique approach to engage the spectator emotionally and provide depth to the tale. It may also convey a message by mixing appealing music and copy.
Motion Graphics Agency are used to produce advertisements, and television title sequences, explain an idea and offer a product that aids in communication.
ANIMATION TECHNIQUES IN MOTION GRAPHICS
This audiovisual resource employs several strategies. The following are the most used and so popular methods:
-Motion Stopped
-Animation did frame by frame
-Fonts and kinetic graphics – Kinetic Graphics
-Kinetic Typography
-Interpolation Motion Tracking VFX Composition
Steps to apply motion graphics:
1. VISUALIZE THE IDEA:
Before beginning a motion graphics project, evaluate the project’s aim, the visual and animation style you will employ, and how and where you will publish it. Consider this: what tale do you want to tell?
If the project is for a customer, make sure you meet beforehand and ask all of the pertinent questions to fully comprehend their objectives. Also, look for references and samples on the internet, or go through previous tasks you’ve completed. Always keep the project’s goal in mind, as well as what the customer wants and expects.
2. PLAN:
Once you have a rough concept of the project, it is time to structure it. Create a script or storyboard to do this.
Yup! Take out a pen and paper and begin writing and sketching! With the script or storyboard, you’ll know exactly which activities go in each scene of your tale. You will be able to separate the scenes and select how many there will be. You will also decide whether to include characters or symbols. Every detail matters! This will make the animation process much more manageable and orderly.
You should also establish the format, where you’ll publish your project, and who your target audience is. Pro tip: The format should not be modified during the entire procedure.
3. CREATE AND PREPARE YOUR FILES:
You will begin by creating each of the pieces that will appear in the animation so that you can enter them into the animation application of your choice and proceed to move them.
Consider the references you investigated previously, then utilize After Effects to disperse them from the first to the final scene in the storyboard. You will also choose typefaces and formats for kinetic animations and other materials during this time.
Designing for animation necessitates distinct organizations considering layer segmentation – design for the animation to optimizing the overall process.
4. Make everything come to life:
This is where the actual magic takes place! The animation process is the most enjoyable aspect. Consider the animation style (scene transitions), pacing (pace), music (to build the tone for the tale), and sound effects at this stage.
Put all the animation clips, sound with dialogue, voice-over, music, and sound effects together in video editing software (the special touch). You will also use the editing program’s features to create transitions, video effects, color adjustments, blurring, and other special effects.
Pacing:
The pace of your motion graphic may make or break it. If you’re too hurried, folks won’t “understand” what you’re saying. If you’re too sluggish, you’ll lose people’s interest. People are kept fascinated by the pace. To increase excitement, consider strategic variations.
Music:
Music, like all the other aspects, adds another depth to your tale. It may set the mood, fill in the blanks, and influence the tone of the tale. The appropriate music can make or break your video, so make sure the overall tone of your music conveys the right message.
Sound effects:
Sound design, or the skill of adding sound effects, combining audio, and so on, is as important as music composition. The goal is to only employ what brings value to the situation.
Finally, you’ll export the entire video in a resolution and format appropriate for the content’s intended usage.
In general, horizontal Full-HD resolution of 1928 x 1087 pixels at 26 frames per second and in a 16: 9 screen is utilized for the Internet and social networks (widescreen).
However, each film will need preliminary research to determine which output format is most suited for its intended use.
6. Take your storyboards and put them into the design:
Style and color convey just as much as the message itself in each visual endeavor you make. Even when working inside your own brand standards, basic design changes can have a significant influence on the user experience.
You may begin transforming your storyboards into actual designs once you have a concept of the storyboard with sketches. Take note: Everything at this level is used in the final animation phases, so pay close attention to the details.
Write down your visual comments during this stage and have your production team (and any other stakeholders) examine them before sending them on to the animation team for usage in the final cut.
There are various applications available for creating motion graphics, but the following are the most common:
-Harmony amongst toons
-4D Cinema (3D)
-Maya by Autodesk (3D) -Adobe After Effects Adobe Animate CC